{"product_id":"u-love-it-hand-pulled-screenprint","title":"U Love It — Hand Pulled Screenprint","description":"\u003cp\u003eWhen Letraset ruled the world and designers spent hours rubbing down letters one by one, typography had weight. Physical presence. Every curve mattered because every curve cost time.\u003c\/p\u003e\u003cp\u003eThis piece goes back to that era — not nostalgically, but technically. Bold sans-serif letters that demand attention, built through five layers of CMYK dither screenprint with a coral red spot colour that cuts through the digital noise.\u003c\/p\u003e\u003cp\u003eThe dither technique breaks everything down to dots. Like newspaper printing, but deliberate. Controlled. Each layer of cyan, magenta, yellow, and black gets pulled by hand, building up the image dot by dot. Then the coral red comes over the top — warm, confident, unapologetic.\u003c\/p\u003e\u003cp\u003eTypography as statement. Before computers made every font free and every layout instant, letters had to earn their space. This piece remembers that weight. The coral red isn't decoration — it's the voice getting louder, the message getting clearer.\u003c\/p\u003e\u003cp\u003eFive screenprinting layers means five separate squeegee pulls. Five opportunities for the ink to sit slightly differently, for the registration to shift by a fraction, for the human hand to leave its mark. The CMYK dither creates texture you can feel — raised ink, paper grain, the slight variations that make each print unique within the edition of 40.\u003c\/p\u003e\u003cp\u003ePrinted on 400gsm Munken smooth paper because the surface matters. Too rough and the dots blur together. Too slick and the ink sits flat. This paper lets each layer breathe while holding crisp edges on the typography.\u003c\/p\u003e\u003cp\u003eThe title says it all. Confident. Direct. No ambiguity. In a world of algorithm-driven design and AI-generated everything, hand-pulled typography becomes a statement. Each print signed and embossed because provenance matters when the human hand is the point.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e5-layer CMYK dither screenprint with coral red spot colour\u003c\/li\u003e\n\u003cli\u003eLimited edition of 40\u003c\/li\u003e\n\u003cli\u003eB2 500 x 700mm\u003c\/li\u003e\n\u003cli\u003e400gsm Munken smooth paper\u003c\/li\u003e\n\u003cli\u003eSigned and embossed\u003c\/li\u003e\n\u003cli\u003eAvailable unframed or framed\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eShipping:\u003c\/strong\u003e Wrapped in acid-free tissue and shipped in a cardboard tube with a certificate of authenticity.\u003c\/p\u003e\u003cp\u003eThis is for people who remember when design took time. Who understand that the best typography isn't about the latest font — it's about commitment to the letters themselves. For walls that need confidence, not decoration.\u003c\/p\u003e","brand":"OLI FOWLER ART","offers":[{"title":"Unframed","offer_id":55062798336386,"sku":"OLI-063","price":175.0,"currency_code":"GBP","in_stock":true},{"title":"Framed","offer_id":56532051427714,"sku":"OLI-149","price":350.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0079\/5620\/1525\/files\/u-luv-it-framed-3723261_77d7dabb-e2d9-4105-8c70-f7079ba2beb8.jpg?v=1775415364","url":"https:\/\/shop.olifowler.com\/products\/u-love-it-hand-pulled-screenprint","provider":"OLI FOWLER ART","version":"1.0","type":"link"}